The gap between an amateur photo and a professional one usually isn't the camera being used. It's how the room has been read, lit and framed before the shutter is even pressed, and this difference is exactly what separates listings that generate strong buyer interest from those that struggle to...
he prospect of a photographer taking pictures of your home isn’t always the most pleasant thought. You want your home to appear homely and inviting, but not too lived in. And you want it to look clean and neutral, but definitely not clinical. Sounds complicated, but our home staging rule...
Think of the last time you completed a project for a client. Remember how excited they were to experience the newest updates to their home, and how proud you were of your work. Remember how you felt inside the space, how memorable the ambience was. Remember the time, effort, and...
The importance of first impressions cannot be overstated. You can always create a good first impression with excellent property photography. Attractive photographs of your space may make your property seem its finest, which is one of the primary aspects that will lure someone to your house. However, there are...
In general, commercial photography refers to the acquisition of pictures for business, corporate, and advertising reasons. Having an interactive engagement is vital in almost any business, and nothing is more important than getting stunning photographs; hence, it is advisable to choose just the most professional commercial photographer in London. Creating Promotional...
What is Real Estate Photography? Although this seems like a straightforward definition, real estate photography is exactly what it sounds like — photography of real estate and properties for the sake of listing them for sale. That might seem simple, but it’s not what many people think it is. The stigma...
Photography and the real estate business have been connected for over thirty-five years. One of the first real estate brochures featuring black and white photos of houses for sale appeared in 1984 in the Seattle market. The creation of this brochure gave birth to real estate photography. Since then, the...
There is no better way to show the real dimensions of a property than using aerial photography, either using an helicopter or a drone. Not all the time a drone can be used due to the local air space restrictions, but when it is possible, it becomes a very...
In real estate marketing, if you can find a marketing strategy that works well for everyone – agent, seller, and buyer – you have a winning solution. Most traditional visual marketing methods bring different pieces of value to each audience. For a long time, 2D photos have been the industry...
As we have previously discussed here on this blog, photos are a non-negotiable part of real estate sales. But with so many agencies and their various levels of experience and differing areas of experience how can you be sure that you are getting the best possible product for your money?...
