What is Real Estate Photography? Although this seems like a straightforward definition, real estate photography is exactly what it sounds like — photography of real estate and properties for the sake of listing them for sale. That might seem simple, but it’s not what many people think it is. The stigma...
Photography and the real estate business have been connected for over thirty-five years. One of the first real estate brochures featuring black and white photos of houses for sale appeared in 1984 in the Seattle market. The creation of this brochure gave birth to real estate photography. Since then, the...
First impressions matter. For the majority of potential home buyers, digital photos are the first thing they’ll see when searching for a new property. Great photos of your home are key to selling your home fast. “Photography is critical. It’s the most important money I spend,” says Amy McGee, a Houston-based...
In real estate marketing, if you can find a marketing strategy that works well for everyone – agent, seller, and buyer – you have a winning solution. Most traditional visual marketing methods bring different pieces of value to each audience. For a long time, 2D photos have been the...
There is no better way to show the real dimensions of a property than using aerial photography, either using an helicopter or a drone. Not all the time a drone can be used due to the local air space restrictions, but when it is possible, it becomes a very...
In real estate marketing, if you can find a marketing strategy that works well for everyone – agent, seller, and buyer – you have a winning solution. Most traditional visual marketing methods bring different pieces of value to each audience. For a long time, 2D photos have been the...
With a volatile political backdrop continuing both at home and abroad, the value of sterling and other currencies continues to have an impact on international buying activity. As soon as the pound plummets or a conflict develops, globally-based property investors seize the advantage and ‘phones ring in estate agencies...
In a world decimated financially due to the unrelenting nature of COVID-19, brick and mortar stores need solutions to sell products during virtual tours, real estate agents must virtually stage empty properties, museums supplement evaporating revenue with interactive games, and companies must move in-person conferences to the online world. Every...
Matterport virtual tours are an innovative solution for real estate agents, brokers, and property managers. With its cutting-edge 360-degree photography, virtual tours can vibrantly and invitingly showcase your property, capturing all the details and nuances that make each unique. Navigation is easy and intuitive, allowing potential buyers to explore...
Your real estate agent may bring potential buyers to your house at any moment, so maintain it show-ready. However, this appears to be difficult if you're a busy parent with small children. So, how do you gather toys, clean the bathroom, and wash off dusty surfaces while getting your...
